Dr Bruce Alexander

PhD · Clinical Hypnotherapist · 27+ years in practice

I run a private clinical hypnotherapy practice in Kew, Melbourne, and I work with clients across Australia via telehealth. My focus is the patterns underneath a problem — the habits, beliefs and emotional loops that keep something stuck — rather than the surface symptoms alone.

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My story

How I came to this work

I came to clinical hypnotherapy after years of working in the behavioural sciences. What drew me in was a simple observation: the people I was seeing often understood their problem perfectly well intellectually, and could explain in detail why they wanted to change — and still felt unable to. The gap between insight and action is where I’ve spent my career.

Hypnotherapy, used carefully and in a clinical context, gives me a way to work with that gap directly. It allows me to help clients quiet the noise long enough to reach the patterns underneath — the automatic responses, the inherited beliefs, the emotional loops — and to gently rework them.

For more than 27 years I’ve worked with private clients across the full range of human concerns — anxiety, insomnia, addictions, grief, confidence, weight, relationship patterns. The conditions change; the work underneath is remarkably consistent. My role is to be calm, structured and attentive, and to help each person find their way back to a sense of choice.

Most problems — whether an addiction, anxiety, insomnia or physical disease — are generated by self-limiting belief systems. Hypnotherapy doesn’t just treat the symptoms. It helps remove or update the faulty beliefs underneath, creating lasting change.

— Dr Bruce Alexander

Areas of focus

What I work with

The conditions I see most often, and the patterns that tend to sit underneath them.

Anxiety and persistent worry
Sleep and insomnia
Smoking, vaping and nicotine
Weight, eating and food patterns
Alcohol and habitual drinking
Gambling and compulsive behaviours
Confidence, performance and public speaking
Grief, life transitions and trauma-informed work

Publications & media

Writing, research and media

Alongside clinical practice, I’ve contributed to articles, interviews and media commentary on hypnotherapy and the behavioural side of habit change. I also maintain a curated research library that links the evidence base behind the conditions I see most often.

Qualifications & training

Credentials and clinical training

A summary of the formal training and clinical experience I bring to every session.

PhD

Doctor of Philosophy

Postgraduate research training in the behavioural sciences, with a focus on how habits, beliefs and emotional patterns are formed and reshaped.
Clinical Hypnotherapy

27+ years in practice

Over a quarter-century of full-time clinical work with private clients across anxiety, addictions, sleep, weight and performance.
Professional membership

ASCH — Australian Society of Clinical Hypnotherapists

A full member of the ASCH — a progressive professional association representing hypnotherapists who meet its high clinical and ethical standards. Membership requires ongoing continuing professional development.
Ongoing training

Advanced clinical hypnotherapy

Continuous study in advanced hypnotherapy methods, keeping my practice current with developments in the field.

Work with me

Ready to take the first step?

Book a session online to see live availability at my Kew clinic, or book a free discovery call to talk through whether hypnotherapy is right for your concern.